With nearly two billion active social media users and over one million new people joining each day, marketing has entered a new era. It’s no longer about pushing your product to the masses through traditional means; today’s savvy business owner knows that the best way to get their product out into the world and in front of new eyes is by tapping into social media. But with so many platforms to choose from (Facebook, Instagram, Twitter, Pinterest), it can be hard to know where to start.
Social Media Marketing Service Goal
Make sure you set a goal for your social media marketing service. For example, do you want more people to purchase your products? Are you looking for new leads? Whatever it is, you should make sure it’s directly related to your business and is measurable so that you can see how effective each of your different campaigns are. Social media marketing services can be especially useful if one of your goals is greater brand recognition.
Social Media Marketing Plan
In order to effectively use social media marketing services, you need a plan. You have your business plan that details everything you’re going to do and how you’re going to accomplish it, so now is the time for your social media marketing plan. This one can be much shorter than your traditional business plan, but make sure all of your bases are covered.
If you don’t know where to start, use our social media marketing template as a starting point. It provides both broad goals and specific activities and examples. Feel free to tweak it based on your business needs, or create an entirely new social media plan from scratch!
Set up your pages and profiles
Be prepared for a social media profile set-up process. (You’ll likely have your name, tagline, cover photo, and even URL custom.) In some cases, you may be able to set up an account with a brief intro of who you are and what you do—like Buffer’s The Guide to social media marketing. Get it all done in five minutes!
Post often, and Engage with fans
Post often, preferably multiple times a week. Try posting just before work, during lunch, and around 7 pm CT—right after people get home from work or school. Experiment with different times of day and different days of the week for the best results. For help deciding what types of posts to post, check out The Beginner’s Guide to Writing Killer Social Media Posts.
Don’t be afraid of automation; you can schedule your social media posts in advance with most social media platforms so that they don’t have to be live. This allows you time (and some breathing room) away from social media networks in case an emergency comes up.
It also means you can focus on other things while still keeping up with social media marketing. Social media engagement is important! Engagement metrics show how active your audience is, which is a good indicator of how well your business will do online. If no one engages with your social media posts then no one will see them, which means no one will follow you or buy anything from you.
There are many ways to engage on social media: commenting on and liking other people’s content. Asking questions that get conversations started. Sharing information others might find interesting/useful/helpful/etc., etc. Keep an eye on these metrics over time as it shows if your engagement levels are increasing or decreasing and adjust accordingly.
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Contests on Facebook and Instagram
It’s no secret that social media makes it easy for people and businesses to build relationships. While many companies are still learning how best to take advantage of those connections, a few have turned social media marketing into a successful channel for generating leads. The key is in fostering authentic interactions.
As users post reviews and opinions, brands can provide social media marketing services as part of their customer service (CS) response; they can also run contests, giveaways, and incentives on Facebook and Instagram.
Social media management companies can aid in such efforts, helping businesses manage their daily posting requirements or create effective lead-generation campaigns designed to encourage consumers to share information about themselves via social networks.
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Engage with people through Twitter chats
Twitter chats are just what they sound like: conversations about a specific topic that take place on Twitter. Some chats cover general business-related topics, while others are more industry-specific.This can be a great way to grow your Twitter following as well as make contacts and connections for your business. One example of a Twitter chat is called #smallbizchat; it’s meant for people interested in entrepreneurship and small businesses.
Consider blogs as part of your SMM plan
If you’re starting a business, social media marketing is an excellent way to connect with your target audience. By creating and managing an effective SMM plan for your company, you can develop a solid social presence. Here are some ways that social media marketing services can benefit businesses Social media marketing services can help create a social media strategy for your business.
It will help you determine which platforms will be most beneficial to your brand and how much time you should spend on each one. A good social-media strategy will also give you goals for each platform so that you know what success looks like.
Once it’s developed, your SMM plan should include regular check-ins to make sure everything is going according to schedule. You may also want to hire someone who specializes in social media management as part of their job description or hire a consultant periodically if there are specific aspects of social media that require expertise beyond what you have in-house.
ROI is a business term that stands for Return on Investment. It’s important to know whether or not your social media marketing efforts are paying off, and you can do so by measuring ROI. The first thing you should track with regard to ROI is conversions.
If you’re using social media to get new customers, your website analytics software (e.g., Google Analytics) will tell you how many visitors convert into leads or sales from each social network. You can also measure social media marketing ROI by looking at specific metrics: For example, if you post updates on Facebook and Twitter twice per day, measure how many likes/followers/comments those posts receive.
In order to gauge which networks, work best for your brand’s social presence, you’ll want to make sure these numbers are being tracked over time. This way, when it comes time to report back to stakeholders about social media success stories—or lack thereof—you’ll have solid data in hand as opposed to just anecdotal evidence.
Digicoment is one of the top digital marketing agencies in Wellington and Christchurch. It is also one of the best social media marketing services in Wellington and Christchurch. We support you in increasing website visitors, increasing online sales, and re-energizing your customers.